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DIGITAL MBA
About the course
Study at AnB International – UK-Recognised Qualification
Study at AnB International and obtain a qualification aligned with UK academic standards.
This programme is designed to upskill individuals in managerial practices, equipping learners with both soft and hard competencies required for effective performance in professional environments.
It focuses on strengthening practical work experience while developing key management skills such as leadership, communication, decision-making, and operational efficiency.
By combining theoretical knowledge with applied learning, the programme prepares participants to confidently take on managerial responsibilities and advance in their chosen careers.
Structure of the course and Entry requirements.
Programme Structure – Digital Business
This programme is designed to develop advanced skills in digital transformation, innovation, and modern business management, combining theory with practical, project-based learning.
Term 1 – Foundations of Digital Business
- Disruptive Change Management
- Digital Marketing Tools and Strategies
- Applied Research Methods for Digital Business
- Digital Transformation and New Business Models
Term 2 – Digital Strategy & Specialisation
- Technology Management
- Digital Organisation and Culture
Optional Modules (choose any two):
- Data-driven Organisations
- Business Plan and Finance
- Project Management Methodologies
- Tech Tools for Digital Learning
- Tech Entrepreneurship
Term 3 – Applied Innovation Project
- Global Innovation Project
Assessment Approach
Assessment is designed to focus on practical application rather than traditional examinations. The programme includes:
- Project-based assessments
- Written assignments
- Group and individual presentations
This approach ensures learners develop real-world skills and a strong professional portfolio that can be showcased to potential employers in the digital and business sectors.
Cost + Duration
Bafoussam and Buea have the same prices
Tuition Fees, Duration & Entry Requirements
Tuition Fee
- XAF 3,500,000 per year
Programme Duration
- 1 Year, comprising:
- 6 months of academic training
- 5 months of supervised hotel internship, providing hands-on industry experience in a professional environment
Entry Requirements
Applicants must meet the following criteria:
- A Bachelor’s Degree in any relevant field
- IELTS 5.5–6.0, or proof of English proficiency if English is not the first language
- A minimum of 3 years of work experience in a managerial position
Study Modes
- Online Learning
- Face-to-Face Learning (On-site)
Intake Periods
Applications are accepted during the following intakes:
- September
- November
- January
- March
This programme is designed for experienced professionals seeking to strengthen their managerial expertise and gain advanced industry exposure in the hospitality sector.
Pay NowBenefits of the program
Key Benefits of the Programme
- Awarded qualification from the University of Chichester (UK), providing internationally recognised academic certification.
- Opportunities for multiple industry placements, including internships within reputable organisations to gain practical, real-world experience.
- Study while working and earning, with opportunities to gain professional experience through roles at AnB International.
- Access the same programme in Cameroon through AnB International in partnership with the University of Chichester, at a more affordable cost.
- Progress to further studies abroad with the same university or other partner institutions, benefiting from flexible and cost-effective international pathways.
This programme is designed to combine academic excellence, professional development, and global mobility opportunities, preparing learners for leadership roles in their chosen fields.
